LSKD, the activewear brand that aims to inspire, wins Telstra Business of the Year

LSKD, a Queensland-based activewear brand that aims to inspire people to be 1% better every day, has won the Telstra Business of the Year award and the Outstanding Growth award at a ceremony in Sydney.

LSKD was founded in 2007 by Jason Daniel, who started his clothing business at the age of 16. The brand was originally called Loose Kid Industries, after Daniel’s high school nickname, and focused on skate wear and street wear. However, in 2018, Daniel decided to pivot the brand to e-commerce and activewear, and rebranded it as LSKD.

The pivot proved to be a game-changer for the brand, as it experienced exponential growth in the following years. The brand now has more than 250 staff members globally, and operates nine stores in Australia and one in the US. The brand also sells its products online, through its own website and platforms such as The Iconic and Amazon.

The brand’s revenue reached over $100 million in 2022-23, and is expected to grow further in 2024. The brand’s success is driven by its high-quality products, its inclusive and high-performance culture, and its mission to inspire its community to be 1% better every day.

A recognition of excellence and innovation

LSKD was chosen as the Telstra Business of the Year from more than 22,000 small and medium-sized businesses that entered the awards. The judges praised the brand for its excellence and innovation in product design, customer service, marketing, and sustainability.

The judges also commended the brand for its positive impact on the fitness community, and its potential to become one of Australia’s next great brands. The judges said: “LSKD is committed to the fitness community it serves. It has a clear vision and purpose, and a strong team that shares its values and goals. It has shown remarkable growth and resilience, and has a bright future ahead.”

LSKD also won the Outstanding Growth award, which recognises businesses that have achieved significant and sustainable growth in revenue, profit, market share, and employment. The judges said: “LSKD has demonstrated outstanding growth in a highly competitive and dynamic market. It has leveraged digital and social platforms to reach and engage its customers, and has expanded its presence both locally and internationally. It has also invested in its people and its processes, and has created a culture of continuous improvement and innovation.”

A gratitude to the team and the community

LSKD’s founder and CEO Jason Daniel said he was thrilled and humbled to receive the awards, and thanked his team and his community for their support and trust. He said: “Winning these awards means a lot to us. It’s a testament to our wonderful team, who share our mission and values every single day. It’s also a recognition of our amazing community, who inspire us and motivate us to be 1% better every day.”

Daniel also thanked Telstra and the judges for providing a platform that celebrates outstanding businesses across Australia. He said: “We are grateful to Telstra and the judges for this opportunity and this honour. We are inspired by the other finalists and winners, who have shown excellence and innovation in their fields. We are proud to be part of the Australian business community, and we look forward to continuing our journey of being 1% better every day.”

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