The Standard Bank Joy of Jazz festival, South Africa’s premier jazz event, is set to host a series of inspirational talks focused on the business of music. Scheduled for September 18 at the Joburg Theatre’s Lesedi Theatre, the JazzWise Music Business Workshop will feature leading South African artists and music industry practitioners. This initiative aims to empower artists and aspiring music business professionals by providing valuable insights into various aspects of the music industry, from PR and marketing to talent scouting and the entire music value chain.
Empowering Artists and Aspiring Professionals
The JazzWise Music Business Workshop is designed to provide invaluable information and resources to individuals with limited opportunities, particularly those from disadvantaged communities. The workshop will feature five streams, each led by distinguished panellists who bring a wealth of experience and expertise from various sectors of the music and entertainment industry. These sessions will cover topics such as PR and marketing, talent scouting, and the entire music industry value chain, offering participants a comprehensive understanding of the business of music.
Mantwa Chinoamadi, CEO at T-Musicman and festival organiser, emphasized the importance of these workshops in empowering the next generation of music industry professionals. She stated, “The goal and the sole mandate of the workshop is to impart insights gained during our journeys and equip participants with a comprehensive explanation of the music business and its applications across different entertainment platforms.” The workshops are poised to be an enriching and transformative experience, offering invaluable insights and guidance to the next generation of music industry professionals.
The workshop will also feature inspirational talks aimed at empowering artists and aspiring music business practitioners. These talks will touch on various topical matters, providing participants with practical advice and strategies to navigate the complexities of the music industry. By fostering a supportive and collaborative environment, the workshop aims to inspire and guide participants towards achieving their dreams and aspirations.
Celebrating a Milestone in Jazz
The Joy of Jazz festival is celebrating a significant milestone this year, marking a quarter of a century since its inception. Over the years, the festival has grown to become a cornerstone of South Africa’s cultural landscape, attracting jazz enthusiasts from around the world. This year’s festival will feature a line-up of more than 100 jazz musicians performing across four stages at the Sandton Convention Centre on September 27 and 28.
Chinoamadi highlighted the festival’s commitment to giving back to the community and supporting the arts industry, which is a significant contributor to the economy. She stated, “Year-on-year, we have sought ways to remain motivational, and most importantly to give back to our communities. The arts industry is one of the huge contributors to our economy, and many of our talented artists lack the much-needed education about this industry.” The festival’s workshops and inspirational talks are part of this ongoing effort to support and uplift the local music community.
The festival’s organisers have unveiled a glorious line-up of leading South African artists and music industry practitioners who will lead the music workshop. Notable figures such as Thandiswa Mazwai, Mi Casa, Vusi Nova, and Lulo Cafe will share their experiences and insights, providing participants with a unique opportunity to learn from some of the best in the industry. Their contributions are expected to inspire and guide the workshop participants towards achieving their dreams and aspirations.
Building a Sustainable Music Industry
The JazzWise Music Business Workshop is not just about imparting knowledge; it is also about building a sustainable music industry. By providing artists and aspiring professionals with the tools and resources they need to succeed, the workshop aims to foster a thriving music ecosystem. This includes promoting best practices in PR and marketing, talent scouting, and other critical areas of the music business.
The workshop will also address the challenges faced by artists and music business practitioners, offering practical solutions to overcome these obstacles. By creating a platform for dialogue and collaboration, the workshop aims to build a supportive community that can drive positive change in the music industry. This collaborative approach is essential for creating a sustainable and inclusive music industry that benefits all stakeholders.
The Joy of Jazz festival’s commitment to education and empowerment is evident in its comprehensive approach to the business of music. By hosting these workshops and inspirational talks, the festival is playing a crucial role in shaping the future of the music industry in South Africa. The insights and guidance provided by the workshop will equip participants with the knowledge and skills they need to succeed in the competitive world of music.
