Platinum Motor Group acquires Pebley Beach dealer group

Platinum Motor Group, a Trowbridge-based motor group that operates several dealerships across the southwest, has acquired Pebley Beach, a dealer group that operates Hyundai and Suzuki dealerships in Swindon and Cirencester. The deal, which was completed on Monday, February 12, 2024, was for an undisclosed sum. The acquisition will expand Platinum Motor Group’s portfolio and presence in the region, and will add two new brands to its existing range of Renault, Dacia, Nissan, Toyota, Skoda, and Hyundai.

Platinum Motor Group and Pebley Beach have a mutual interest and respect for each other, as they are both long-established and reputable businesses in the motor industry. Platinum Motor Group was founded by former Managing Director Rodney Cuff in Frome, and has grown steadily over the years, becoming one of the leading players in the southwest. Pebley Beach was founded by former Managing Director Dominic Threlfall in Swindon, and has won several awards and accolades for its customer service and performance. The deal was initiated by Threlfall, who approached Platinum Motor Group about his retirement plans and his interest in selling his business to a trusted and compatible partner.

A smooth transition and a bright future

Platinum Motor Group and Pebley Beach have ensured a smooth transition and a bright future for their businesses, their employees, and their customers. The two businesses will operate under their existing names for the time being, but will eventually be rebranded as Platinum Hyundai and Suzuki. The existing staff and management of Pebley Beach will be retained and integrated into the Platinum Motor Group. The customers of both businesses will benefit from the increased choice, quality, and service that the combined group will offer.

A statement from Platinum Motor Group’s Managing Director

Platinum Motor Group’s Managing Director, Jeremy Cuff, issued a statement on the acquisition of Pebley Beach, and expressed his satisfaction and optimism. Cuff said, “We are delighted to announce the acquisition of the Pebley Beach business, which is a great addition to our group and a perfect fit for our culture and values. Pebley Beach has a long and successful history in Swindon and Cirencester, and has built a loyal and satisfied customer base, thanks to the hard work and dedication of its team members. We are looking forward to working with them and continuing the good work and reputation of the business. We are also excited to welcome Hyundai and Suzuki to our group, as they are two strong and growing brands that will complement our existing range and offer more choice and value to our customers.”

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