BOE Technology Group took center stage at Display Week 2025, dazzling attendees with over 30 new display products that push the envelope on tech and green innovation. From super-intelligent displays to eco-friendly devices, the Beijing-based IoT giant made clear it’s shaping the future of screens and sustainability.
Innovation Meets Sustainability in Beijing’s Tech Powerhouse Showcase
BOE arrived at Display Week 2025 with a bang, unveiling an impressive lineup of new tech under its flagship brands ADS Pro, f-OLED, and α-MLED. It wasn’t just about the glitz; the company showcased serious advancements in AI, sensing, and 3D light-field display tech — basically, a peek at what screens will be like in the near future.
The show wasn’t just about what’s cool or flashy. BOE highlighted green sustainability front and center, debuting its ONE (Open Next Earth) brand — the first-ever sustainable development brand from the Chinese semiconductor display sector to make its international debut. It’s not just a label either; this commitment came with the launch of a dedicated Green and Low-Carbon Zone at the event, setting a new bar for the global display industry’s environmental footprint.
The company rolled out a slew of low-power, eco-conscious tech, including a 12.1-inch low-carbon tablet boasting Oxide display technology — proof that eco-friendly and high performance can go hand in hand.
Feng Qiang, BOE’s CEO, summed it up with pride, saying the company brought “worldwide first” and “industry first” technologies to the spotlight. One such innovation? The world’s first high-PPI OLED gaming phone display with an under-display camera, snagging the coveted Display of the Year award. This feat blends jaw-dropping screen clarity with seamless design, a win for gamers and tech lovers alike.
World-Firsts and Industry Firsts: BOE’s Cutting-Edge Highlights
Some of BOE’s headline grabbers at the event were more than just cool gadgets. Their 75-inch 4K UB Cell 4.0 TV, for example, blew minds with its ultrahigh color gamut and astonishing color accuracy — no matter where you sit, the picture stays perfect, no hue changes or dull spots.
Meanwhile, the f-OLED exhibition brought out the future of car tech. BOE presented the world’s first OLED intelligent cockpit, combining eight OLED display products into one smart dashboard. Imagine a car where every screen is crisp, responsive, and intelligently connected — this is what BOE is promising.
These products aren’t just about performance; they signal a shift in how technology merges with everyday life, boosting not only entertainment but also usability and energy efficiency.
The Numbers That Matter: BOE’s Sustainability Metrics and Market Impact
BOE’s focus on sustainability isn’t just talk. Recent industry reports place the global display market at nearly $180 billion in 2024, with green tech playing a rising role as consumers demand eco-friendly products. BOE’s launch of low-power displays and the ONE brand aims to carve a significant niche in this growth area.
Here’s a quick look at some key figures related to BOE’s sustainability push:
| Metric | Detail |
|---|---|
| Green product range | Over 12 eco-friendly displays |
| Power consumption reduction | Up to 30% lower than standard |
| ONE brand launch date | May 2025, international debut |
| Display of the Year award | High-PPI OLED gaming phone |
| Market share in OLED displays | Approximately 20% globally |
Small but steady steps, but when combined, they show BOE’s serious stride towards reducing the carbon footprint of screens worldwide.
What’s Next for BOE and the Display Industry?
BOE is clearly sprinting ahead. Its Display Week performance proves the company isn’t just following trends — it’s setting them. And while its focus on AI and sensing tech hints at smarter, more immersive user experiences, the sustainability message feels especially urgent in a time when climate concerns can’t be ignored.
Many in the industry are watching closely to see if BOE’s eco-ambitions will spark wider change. Could the ONE brand become the gold standard for green display tech globally? Only time will tell, but the buzz is real.
The big question now is how fast will BOE’s innovations hit consumer hands? If the past is any indicator, the company’s blend of innovation and environmental care could soon be lighting up screens in homes, cars, and offices worldwide.
The display tech landscape is evolving fast. But BOE’s debut at Display Week 2025 reminded us one thing: technology and sustainability can, and should, shine together.
