Amazon Prime Day 2026 ends at 11:59 p.m. PDT on Friday, June 26, closing a four-day sale of tech deals that pushed smartphones, smartwatches, tablets, and Amazon’s own devices to some of their lowest prices on record. Editors at Tech Advisor checked prices daily and found some products cheaper on day four than on day one, with 100-plus verified deals still available in the closing hours across flagship tech, per Tech Advisor’s running final-day deal tracker.
The Final Hours of Prime Day 2026
Amazon extended Prime Day to four days for a second straight year, running the 2026 event from June 23 through June 26 instead of the usual July window. Vice president of Prime Jamil Ghani said the company kept the longer run after observing members browse and buy across all four days last year, explaining Amazon’s reasoning for the four-day format. The 2026 sale also lands earlier than the typical July slot, with Amazon hosting a June Prime Day for the first time since 2021. Forbes Vetted’s deals editors have been online since Tuesday at 4 a.m. EDT tracking the best discounts across categories based on price history research.
The window closes at 11:59 p.m. PDT on Friday, with Forbes Vetted’s editors live-updating through the final hour. Amazon is dropping new discounts at midnight, 8 a.m., and 1 p.m. PT under its Today’s Big Deals program. Shoppers in 22 countries can still access the remaining deals on the four-day run from June 23, with four more markets added later in the summer for a 26-country total.
- 4 days: June 23 through June 26, the longest Prime Day format to date
- 22 countries in the June window: from the US and UK to Canada, Germany, and Singapore
- $684 for Pixel 10 Pro: 32% off, all-time low on Amazon
- $279 for Apple Watch Series 11: 30% off, lowest price ever
- Up to 70% off: Oral-B iO5 at £89.99 in the UK, the deepest single cut in the roundup
The Phone Deals Still Standing
Flagship phones dominate the final-day list. The Samsung Galaxy S26 Ultra sits at $919.99 (29% off) in the US and £951 (26% off) in the UK, with the Galaxy Z Fold 7 at $1,469.99 (27% off) and Google’s Pixel 10 Pro at $684 (32% off) and £649 (35% off). Apple’s iPhone 17 carries the lightest discount at £737 (8% off) in the UK.
Mid-range buyers can grab the Google Pixel 10a for $399 (20% off) or the Pixel 10a 256GB at £361 (28% off). The Honor 600 sits at £399 (27% off), with the OnePlus 15R marked down from £649 to £479.99. Budget shoppers have the Motorola Moto G Play at $85.49 (43% off), the TCL Nxpaper 60 XE at $169.99 (32% off), and the Samsung Galaxy A17 5G at $142.49 (29% off) in the US or £145 (27% off) in the UK. Xiaomi’s Redmi Note 15 Pro+ 5G hits £299 (14% off), the deepest cut on that line.
The Galaxy S26, Pixel 10 Pro Fold, and Razr Ultra 2025 round out the US flagship list at $669.99 (26% off), $1,384 (22% off), and $684.99 (14% off), respectively. Xiaomi’s 17 sits at £649 (28% off) in the UK.
| Product | UK deal | US deal |
|---|---|---|
| Samsung Galaxy S26 Ultra | £951 (26% off)* | $919.99 (29% off)* |
| Google Pixel 10 Pro | £649 (35% off)* | $684 (32% off)* |
| Samsung Galaxy Z Fold 7 | Not listed | $1,469.99 (27% off)* |
| Apple iPhone 17 | £737 (8% off)* | Not listed |
| Google Pixel 10a | £361 / 256GB (28% off)* | $399 (20% off)* |
| Samsung Galaxy A17 5G | £145 (27% off)* | $142.49 (29% off)* |
*Lowest price ever seen on Amazon, per Tech Advisor’s deal tracking.
Smartwatches, Tablets, and Audio at Record Lows
The Apple Watch Series 11 hits $279 (30% off) and £289 (22% off), both flagged as the lowest prices ever. The Apple Watch SE 3 drops to $199 (20% off) in the US and £186.15 (15% off) in the UK, with Google’s Pixel Watch 4 LTE at $289.99 (17% off) or £239 (32% off), and Samsung’s Galaxy Watch 8 Classic at £299 (33% off).
Forbes Vetted named the Apple Watch Series 11 its top smartwatch overall and called the current price the lowest it has ever tracked. The Suri 2.0 electric toothbrush lands at $101.23 (25% off) in the US or £78.73 (25% off) in the UK, with the Philips Sonicare 7300 at $99.96 (50% off) and the Philips Sonicare DiamondClean 9500 at $149.96 (46% off). The Oral-B iO5 sits at £89.99 (70% off) in the UK, the deepest single discount in the roundup. Fitbit’s Inspire 3 drops to $66.37 (34% off) in the US.
Tablets cut to record levels too, with the Samsung Galaxy Tab A11+ at $160.55 (46% off) in the US or £179 (28% off) in the UK. The Amazon Fire 7 Kids hits $54.99 (50% off), the Lenovo Idea Tab Plus £229.99 (26% off) in the UK, and the Xiaomi Redmi Pad 2 4G £135 (15% off). Samsung’s Galaxy Tab S10 Lite drops to $237.49 (41% off) in the US, and Google’s Pixel, Nest, and Watch cuts for Prime Day cover more of the brand’s hardware lineup.
Garmin’s Venu 2S sits at $119.99 (20% off), the CMF Watch 3 Pro at $61.75 (38% off) or £79 (20% off), and the Withings Scanwatch Light at $179.95 (28% off). For accessories, the Anker Zolo 50W 4-port USB-C charger is £14.99 (25% off), the Belkin UltraCharge 2-in-1 wireless charger £38.94 (22% off), and the Google Pixel Buds Pro 2 $160.55 (30% off) in the US. The Oura Ring 4 hits a new low at £199 (50% off) in the UK and a 48% discount in the US, per Forbes Vetted. SwitchBot’s standing circulator fan drops to £84.99 in the UK or $90.99 in the US with the code APAP15.
Amazon’s Own Gear Hits Its Cheapest
Amazon’s house brands carry some of the steepest cuts of the Prime Day 2026 sale. The list below covers security cameras, streaming sticks, smart displays, and e-readers, all flagged at or near their lowest prices ever on Amazon. Forbes Vetted’s deal roundup tracks the same trend across multiple categories. Even the highest-priced item on the list carries a double-digit cut.
The pattern tracks Forbes Vetted’s broader finding that steepest cuts of the sale sit with Amazon’s own brands. Buyers shopping Amazon-only gear get the most aggressive pricing of the four-day run. The full list spans US, UK, and EU pricing on the same hardware lines.
- Blink Outdoor 4 at $27.99 (65% off), lowest price ever
- Fire TV Stick 4K Plus at £24.99 (58% off) in the UK, lowest price ever
- Ring Battery Video Doorbell at £37.99 (53% off) in the UK, lowest price ever
- Ring Outdoor Cam Plus at $49.99 (50% off) in the US, lowest price ever
- Amazon Kindle Paperwhite at £113.99 (29% off) UK, $124.99 (22% off) US
- Amazon Kindle Scribe Colorsoft 64GB at $519.99 (24% off), lowest price ever
- Amazon Echo Show 8 at $124.99 (31% off) in the US
Why the Last Day Cuts Deeper
Tech Advisor flagged several products as cheaper on the final day than on day one, including phone and tablet lines where later markdowns shaved off extra pounds or dollars. The asterisk next to a deal in Tech Advisor’s listing marks it as the lowest price ever seen on Amazon, and that marker is showing up on roughly half the hand-checked tech items in the roundup. Forbes Vetted’s editors, too, call out deals where the new price is the lowest their price history has ever tracked. The pattern holds across categories from phones to smartwatches to Amazon’s own gear.
Shoppers who tracked prices daily, or waited for the back half of the run, picked up the deepest cuts. Shoppers who pulled the trigger on day one sometimes paid a higher price than the same product hit on day four. Prime Day tech deals vetted before the final day is a useful cross-check for anyone reconsidering a day-one purchase.
The asterisks in Tech Advisor’s deal tables double as a buyer signal. Tech Advisor says it “manually find[s] and verify each deal, prioritising products we’ve tested and would recommend.” Forbes Vetted’s price-history research turns up the same pattern across multiple categories. The deepest cuts in the roundup, like the £89.99 Oral-B iO5 (70% off) and the $27.99 Blink Outdoor 4 (65% off), are the ones worth pouncing on now. Everything else has a Black Friday backup.
“Amazon is notorious for offering constant ‘discounts’ on certain products, and it inflates the original prices of others to make deals look better than they really are.”
Kara Cuzzone, supervising deals editor at Forbes Vetted.
Prime Big Deal Days Returns in October
The next Amazon sale on the calendar is the company’s own Prime Big Deal Days, which Tech Advisor flags as “unlikely to occur until October.” That fall event is one of two Prime Day-level sales Amazon has hosted every year since 2022. Beyond that, Black Friday in late November brings all online retailers into the discount window, with broader selection but less focus on Amazon-only pricing.
For shoppers who miss the June 26 cutoff, a 30-day free trial of Amazon Prime is still available, with Prime membership priced at £8.99 a month in the UK or $14.99 a month in the US after the trial ends. Prime membership is required to access any of the day’s deals. The June 23-26 sale covers 22 countries including the US, UK, Canada, Germany, France, and Italy, with Australia, Brazil, India, and Japan joining later in the summer for a 26-country total across the year.
Frequently Asked Questions
When does Amazon Prime Day 2026 end?
Amazon Prime Day 2026 ends at 11:59 p.m. PDT on Friday, June 26, completing the four-day run that started on June 23. Forbes Vetted’s editors are live-updating through the final hour.
Do I need a Prime membership to shop Prime Day deals?
Yes. Prime Day deals are exclusive to Amazon Prime members, though anyone can sign up for a 30-day free trial to access the remaining deals on June 26.
Can I still get a free Prime trial on the final day?
Yes. Amazon offers a 30-day free trial of Prime. Tech Advisor notes that you can sign up and immediately access the day’s deals, then cancel before the trial ends to avoid the £8.99 or $14.99 monthly charge.
What is the next sale after Prime Day?
Amazon’s next Prime sale is Prime Big Deal Days in October. Black Friday in late November is the next major discount event across all online retailers.
How many countries participate in Prime Day 2026?
Prime Day 2026 reaches 26 countries in total. The June 23-26 event covers 22 markets including the US, UK, Canada, Germany, and France, with Australia, Brazil, India, and Japan added later in the summer.
