In a significant move to better represent its diverse workforce and clientele, an Oxford-based events business has rebranded itself as Wave Staffing. Previously known as Girls and Boys Promotions, the company has been a prominent player in the event staffing industry for over 14 years. The rebranding aims to align the company’s name with its inclusive values and the wide range of services it offers. Founder Chris Jones emphasized that the new name encapsulates the spirit of the team and the diverse events they manage, from corporate functions to luxury brand promotions.
Embracing Diversity and Inclusivity
The decision to rebrand was driven by a desire to reflect the company’s commitment to diversity and inclusivity. Chris Jones, the founder, conducted extensive research among clients, employees, and the wider community to understand the perception of the old name. The feedback indicated that “Girls and Boys Promotions” no longer represented the company’s ethos or the societal progress towards inclusivity. By adopting the name Wave Staffing, the company aims to highlight its diverse team and the inclusive environment it fosters.
Jones, a black entrepreneur, takes pride in employing a team that is diverse in terms of ethnicity, gender, and sexuality. He believes that the new name better represents the company’s values and the inclusive culture they have built. The rebranding has been well-received by the community, with many appreciating the company’s efforts to evolve and stay relevant in today’s society.
The company has always placed its people at the heart of its operations. By rebranding, Wave Staffing aims to ensure that its name reflects the inclusive and supportive environment it strives to maintain. This move is seen as a positive step towards creating a more equitable workplace and setting an example for other businesses in the industry.
Expanding Services and Clientele
Wave Staffing has established itself as a leading event staffing company in Oxfordshire, providing services for a wide range of events. The rebranding is not just about a name change; it also signifies the company’s growth and expansion. Over the years, Wave Staffing has built a strong reputation for delivering high-quality services for corporate events, hospitality functions, luxury brand promotions, weddings, and private events.
The company has worked with prestigious venues such as Blenheim Palace, University of Oxford colleges, and Bicester Heritage. The rebranding aims to better communicate the breadth of services offered and the diverse range of clients served. By adopting a name that reflects the dynamic nature of their business, Wave Staffing hopes to attract new clients and continue its growth trajectory.
The rebranding also aligns with the company’s goal of recruiting and retaining top talent. By showcasing their commitment to diversity and inclusivity, Wave Staffing aims to create an attractive workplace for potential employees. The company believes that a diverse team brings unique perspectives and ideas, which ultimately enhances the quality of their services.
Positive Community Response
The response to the rebranding has been overwhelmingly positive. Clients, employees, and the wider community have shown strong support for the new name and the values it represents. The rebranding process involved extensive consultation with stakeholders to ensure that the new name resonated with everyone involved. This collaborative approach has helped build a sense of ownership and pride among the team and the community.
Wave Staffing’s commitment to inclusivity and diversity has been a key factor in its success. The company has built a loyal client base by consistently delivering high-quality services and fostering strong relationships. The rebranding is seen as a natural progression in the company’s journey, reflecting its growth and evolution over the years.
The new name, Wave Staffing, encapsulates the company’s mission to provide exceptional event staffing services while championing diversity and inclusivity. The positive feedback from the community has reinforced the company’s belief that they are on the right path. Wave Staffing looks forward to continuing its success and making a positive impact in the events industry.
