Ffion McCormick Edwards, the creative mind behind Barefoot Tech, is redefining sustainable fashion in Wales. By tackling the problem of old, unused wetsuits ending up in landfills, Ffion has launched a brand that not only creates stylish accessories but also promotes environmental responsibility.
“Growing up in a family of water-skiers, I’ve always been passionate about the ocean,” Ffion shared. “Seeing so many wetsuits discarded made me realize there was a better way to preserve our seas while still enjoying our favorite water sports.”
Ffion’s journey began with a simple yet impactful idea: repurposing reclaimed neoprene wetsuit materials. Sourcing wetsuits from surf schools, wake parks, and outdoor activity centers across Wales, Barefoot Tech transforms decades-old gear into fashionable backpacks, notebooks, and purses. Some of these wetsuits date back to the 1980s, adding a unique vintage touch to her creations.
Success Fueled by Support and Innovation
Barefoot Tech’s success story is a testament to the power of support and innovation. Launched with the assistance of Big Ideas Wales, a branch of the Business Wales service funded by the Welsh Government, Ffion received the necessary backing to turn her vision into reality.
- High-Profile Contracts: Securing several significant contracts that boosted her brand’s visibility.
- London Fashion Week 2021: Showcasing her sustainable products on an international stage, garnering attention from fashion enthusiasts and industry leaders alike.
- Ongoing Growth: Continuously expanding her product line and market reach, proving that sustainable fashion can be both profitable and impactful.
The seed funding and mentorship provided by Business Wales played a crucial role in Barefoot Tech’s early development, allowing Ffion to focus on design and production without the immediate pressure of financial constraints.
Encouraging Aspiring Entrepreneurs
As Global Entrepreneurship Week unfolds, Ffion is using her platform to encourage others with business aspirations to seek support from Business Wales. Her message is clear: with the right resources and determination, anyone can turn their ideas into successful ventures.
“Don’t hesitate to reach out for support,” Ffion advises. “Business Wales offers incredible resources that can help you navigate the challenges of starting and growing a business. Whether it’s funding, mentorship, or networking opportunities, they’re there to help you succeed.”
Building a Sustainable Future
Barefoot Tech is more than just a fashion brand; it’s a movement towards a more sustainable future. By upcycling wetsuits, Ffion not only reduces waste but also raises awareness about the environmental impact of discarded gear. Her work inspires others to think creatively about sustainability and the role businesses can play in protecting our planet.
- Environmental Benefits: Significant reduction in wetsuit waste sent to landfills.
- Economic Growth: Creation of jobs and support for local suppliers.
- Social Change: Promoting a culture of sustainability within the fashion industry.
Ffion’s commitment to sustainability is evident in every aspect of her business, from the materials she uses to the partnerships she forms. Her innovative approach serves as a model for other entrepreneurs looking to make a positive impact.
