Swisslog Logistics has named Mike Barker as its new president and chief executive officer for the Americas region, a move that highlights the company’s push toward advanced warehouse automation. In a recent interview, Barker shared his vision for growth, with a strong emphasis on the SynQ software platform to help clients streamline operations amid rising demands in logistics.
Barker Takes the Helm at Swisslog Americas
Mike Barker stepped into the role in July 2025, succeeding Sean Wallingford. This change comes at a time when warehouse automation is booming, driven by e-commerce growth and supply chain pressures.
With over 34 years in the field, Barker brings hands-on knowledge from roles in sales, product management, and engineering. His past work includes leading teams at companies like Deposco and Intelligrated, where he focused on integrating hardware and software for efficient warehouses.
Barker’s appointment aligns with Swisslog’s global shifts. The company, part of the KUKA Group, also named Jan Zuurbier as global CEO around the same time, signaling a fresh leadership era.
This leadership refresh aims to tackle current industry challenges, such as labor shortages and the need for faster order fulfillment. Barker plans to build on Swisslog’s strengths in robotics and software to meet these needs.
Drawing from Decades of Experience
Barker’s career started in just-in-time operations at a BMW manufacturing plant, where he learned the importance of timely deliveries. He recalls the high stakes involved, like ensuring parts arrive exactly when needed to avoid production halts.
Later roles exposed him to diverse sectors, including animal feed distribution. There, he dealt with urgent customer demands, such as farmers relying on scheduled shipments to keep their operations running smoothly.
This background shapes his approach at Swisslog. He stresses empathy for customers, understanding their daily challenges with vendors and technology integrations.
Barker aims to apply these lessons to drive Swisslog’s growth in the Americas, focusing on solutions that reduce downtime and boost efficiency.
Renewed Push for SynQ Software
SynQ, Swisslog’s warehouse orchestration software, is getting a renewed spotlight under Barker’s leadership. He notes that while hardware performs as expected, the real value comes from seamless integration of multiple systems.
The software handles everything from receiving goods to shipping, optimizing the entire warehouse flow. Barker wants to highlight SynQ’s benefits more in sales pitches, moving beyond just hardware discussions.
Recent updates to SynQ include better data analytics for real-time insights, helping warehouses predict and prevent bottlenecks. This ties into broader trends, like the rise of AI in logistics for smarter decision-making.
Barker points out that SynQ integrates well with technologies like AutoStore automated storage systems, creating fully orchestrated environments.
In a fast-changing market, where e-commerce sales hit record highs in 2025, SynQ helps companies scale without massive overhauls.
Key Strategies for Growth and Innovation
Barker outlines several strategies to position Swisslog as a leader in warehouse automation. He plans to expand the company’s footprint in key markets, including e-commerce and retail.
One focus is enhancing partnerships, such as the recent collaboration with Sumitomo Drive Technologies USA. In July 2025, they implemented an AutoStore system powered by SynQ to modernize a facility, improving assembly and storage efficiency.
Barker also eyes growth in sustainable practices, like energy-efficient robots that cut operational costs.
To support these goals, Swisslog is investing in its IntraMove series of autonomous mobile robots, expanded last month. These robots work alongside SynQ to handle material transport with minimal human input.
Here are some core elements of Barker’s strategy:
- Strengthen software sales by showcasing SynQ’s role in unified warehouse operations.
- Build customer empathy through tailored solutions that address specific pain points.
- Pursue innovations in AI and robotics to stay ahead of competitors.
Recent Projects Highlight SynQ’s Impact
Swisslog’s work with major clients demonstrates SynQ’s real-world value. For instance, a 2023 project with Walmart used SynQ and automated storage to enhance transparency in a new milk processing facility.
This setup ensured quality control and faster delivery, key for perishable goods. Barker sees similar opportunities in food and beverage sectors, where precision matters most.
Another example is the Sumitomo partnership, where SynQ orchestrates robot movements and inventory tracking. This has led to reported gains in speed and accuracy.
| Project | Partner | Key Features | Outcomes |
|---|---|---|---|
| Milk Processing Facility | Walmart | ASRS with SynQ integration | Improved transparency and quality delivery |
| Warehouse Modernization | Sumitomo Drive Technologies USA | AutoStore and SynQ software | Enhanced assembly efficiency and automation |
| General Automation Expansions | Various clients | IntraMove AMRs and SynQ | Reduced labor needs and faster throughput |
These projects show how SynQ adapts to different industries, from retail to manufacturing.
Barker notes that with global supply chains facing disruptions in 2025, such as port delays, SynQ provides the flexibility needed to adapt quickly.
Looking Ahead in Warehouse Automation
The logistics industry is evolving rapidly, with automation expected to grow by 15 percent annually through 2030, according to recent industry reports. Barker positions Swisslog to capture this growth by focusing on scalable, data-driven solutions.
He envisions SynQ evolving with AI advancements, potentially incorporating predictive maintenance to prevent equipment failures before they happen.
Challenges remain, like integrating legacy systems with new tech, but Barker is optimistic. His team is already exploring ways to make SynQ more user-friendly for smaller businesses.
As Swisslog pushes forward, Barker invites industry watchers to keep an eye on upcoming announcements, including potential expansions in Latin America.
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