Telford has welcomed its first indoor golf simulation center with the opening of Chip Golf Studio at Ketley Business Park. Launched on September 1, 2025, by PGA professional Jaime Brittain, the studio offers state-of-the-art Trackman technology, allowing golfers to play over 500 virtual courses year-round, regardless of weather.
This new spot fills a gap in the local area, where golf fans previously lacked indoor options for practice and play. Brittain, a 35-year-old from Wellington, saw the need and turned it into a reality after two months of setup. The studio caters to all skill levels, from beginners to pros, and includes coaching and drinks for a full experience.
Inside Chip Golf Studio
The studio sits at Unit 9 on Ketley Business Park, a convenient location for Telford residents. It features two advanced Trackman simulator bays that provide real-time data on club and ball performance. This tech helps users track swing speed, ball spin, and launch angle to improve their game.
Visitors can select from famous courses like St Andrews in Scotland or Lofoten Links in Norway. The setup mimics real golf conditions, making it ideal for rainy days or off-season training. Open to anyone aged five and up, the studio promotes family-friendly fun.
Brittain designed the space to feel sleek and welcoming, with comfortable seating and a relaxed vibe. Early visitors have praised the professional look and easy access.
Technology and Features That Stand Out
Trackman simulators are the heart of the operation. These devices use radar to analyze every shot, offering insights that outdoor ranges can’t match. Golfers get instant feedback, which speeds up skill building.
The studio also offers professional coaching from Brittain, who brings years of experience as a PGA member. Drinks are available on site, turning sessions into social events.
Here are some key features that make Chip Golf Studio unique:
- Over 500 virtual golf courses from around the world
- Real-time data tracking for swing improvement
- Options for individual practice or group play
- Coaching sessions tailored to all ages and levels
For those interested in regular visits, membership plans provide perks like discounted rates and priority booking.
Meet Owner Jaime Brittain
Jaime Brittain, a dad of two and member of Wrekin Golf Club, launched this venture to bring high-tech golf to Telford. With a background in online coaching and tools like The Swing Plate, he aims to help locals refine their skills.
Brittain shared his excitement, noting that pros and celebrities like Robbie Williams use similar setups for practice while traveling. He believes the studio will attract dedicated club golfers and casual players alike.
His vision stems from spotting a local need. Telford lacked indoor golf options, especially during wet weather, which often disrupts outdoor play in the UK.
Beyond the studio, Brittain continues his work in golf education, offering tips and aids to a wider audience.
Benefits for Local Golfers
Indoor simulation solves common problems for golfers in Shropshire. Bad weather no longer means skipped practice, and the tech allows testing in varied scenarios without travel.
Users report faster improvements thanks to data-driven insights. For beginners, it’s a low-pressure way to learn, while pros can fine-tune techniques.
The studio’s launch ties into a growing trend. Indoor golf facilities have surged in popularity, with global markets expanding by 15 percent in 2024, according to industry reports. In the UK, similar spots in cities like London and Manchester have seen high demand.
This setup also boosts health, as golf promotes physical activity and mental focus. Families can bond over games, and it’s accessible for kids starting at age five.
| Membership Option | Price per Month | Key Benefits |
|---|---|---|
| Basic | £50 | Unlimited access during off-peak hours, 10% off coaching |
| Premium | £100 | Full access anytime, free guest passes, priority booking |
| Family | £150 | Covers up to four members, includes junior coaching |
These plans, based on current offerings, make regular play affordable and convenient.
Impact on Telford Community
The opening adds a fresh entertainment option to Telford, drawing in residents and visitors. It could spark interest in golf among younger people, aligning with national efforts to grow the sport.
Local businesses benefit too, as the studio creates jobs and encourages foot traffic to Ketley Business Park. Brittain hopes it becomes a hub for golf events and social gatherings.
As golf simulation gains traction worldwide, Telford joins the wave. Recent events like the 2025 PGA Tour highlights show tech’s role in modern golf, making spots like this essential.
This launch comes amid a boom in indoor sports venues across the UK, with over 200 new facilities opening in 2025 alone. It positions Telford as a forward-thinking town in leisure and fitness.
What do you think about this new golf spot? Share your thoughts in the comments and spread the word to fellow golf fans.
