Jacqueline Cedillo, a Latina entrepreneur, has been making waves in West Phoenix with her unique floral business, Luna Rose Shoppe. Starting her entrepreneurial journey in 2023, Cedillo has quickly gained recognition for her creative floral arrangements and personalized services. Her business, which began as a passion project, has flourished thanks to a $10,000 grant from the Grow Your Chispa initiative, a collaboration between AT&T and the Hispanic Heritage Foundation. Cedillo’s story is one of determination, creativity, and community support.
Jacqueline Cedillo’s journey began in Mexico City, where she lived with her family until the age of 14. Moving to Phoenix, she completed her high school and college education, graduating from Arizona State University with a degree in business communications. Despite a successful career as a human resources consultant, Cedillo always dreamed of starting her own business. Encouraged by her family, she took the leap in 2023 and launched Luna Rose Shoppe, combining her love for flowers and her mother’s name, Rosa.
Cedillo’s business quickly gained traction, thanks to her participation in local events like the monthly First Friday event in downtown Phoenix. Her unique floral arrangements and personalized t-shirts caught the attention of many, and she soon developed a loyal customer base. The $10,000 grant she received in May 2023 was a significant boost, allowing her to expand her services and reach more customers.
Building a Community Through Flowers
One of the key aspects of Cedillo’s business is her commitment to building a community through her floral arrangements. She provides floral decoration services to various restaurants and cafes in the Valley, creating beautiful arrangements that serve as conversation starters. Her partnership with Blue Corn Cafe in Glendale is a testament to her dedication to her craft and her ability to connect with others through her work.
Cedillo’s floral arrangements are not just about aesthetics; they are about creating a sense of joy and connection. She loves seeing the smiles on her customers’ faces when they receive their arrangements, and she takes pride in knowing that her work brings happiness to others. Her weekly service to local establishments has become a beloved part of her business, and she continues to find new ways to engage with her community.
Overcoming Challenges and Looking Ahead
Like any entrepreneur, Cedillo has faced her share of challenges. Starting a business during a pandemic was no easy feat, but her determination and resilience have helped her overcome obstacles and continue to grow her business. She credits her success to the support of her family, friends, and community, as well as her unwavering passion for her work.
Looking ahead, Cedillo has big plans for Luna Rose Shoppe. She hopes to expand her services further and reach even more customers in the Phoenix area. Her story is a powerful reminder of the importance of following one’s dreams and the impact that a small business can have on a community. With her creativity, dedication, and entrepreneurial spirit, Cedillo is sure to continue making a difference in West Phoenix and beyond.
