Mentions of the film studio A24 have surged 65% year-over-year in user profiles on the dating app Feeld, signaling its growing role as a cultural badge in modern romance. This trend, revealed in a recent exclusive report, ties closely to A24’s clever marketing for films like Materialists and highlights how entertainment tastes now shape online dating signals worldwide.
The Rise of A24 in Dating Culture
Dating apps have become key spaces for people to showcase their interests, and A24 is riding high on this wave. Feeld, known for serving those exploring non-traditional relationships, tracked this sharp increase over the past 12 months. The studio, once a niche player, now stands out as a symbol of cool, edgy content that appeals to a broad audience.
This boost comes amid A24’s expanding global footprint. Founded in 2012, the company has built a loyal following through smart picks in films and TV. Users dropping A24 in profiles often aim to signal shared tastes in innovative storytelling, from horror hits to heartfelt dramas.
The timing aligns with current trends in online dating, where cultural references help break the ice. As more people seek meaningful connections, mentioning a brand like A24 can spark conversations about favorite movies or shared values.
Who is Fueling the Trend
Most profiles mentioning A24 belong to straight, cisgender men aged 26 to 30, according to Feeld’s data. This group stands out even though the app attracts a diverse crowd, including many women, non-binary folks, and those identifying as bisexual or pansexual.
This demographic skew suggests A24 resonates strongly with young men navigating digital dating. They might use it to project an image of being culturally savvy or alternative, setting themselves apart in a crowded app landscape.
Feeld’s global user base shows the trend spans countries, not just the US. From Europe to Asia, mentions pop up, pointing to A24’s worldwide appeal as a marker of trendy entertainment.
The data also reveals patterns in how users phrase these mentions, often tying them to specific films or a general love for the studio’s vibe.
A24’s Blockbuster Legacy
A24 has transformed from a small distributor to a powerhouse with a string of critical and commercial successes. Its catalog includes award winners that have shaped indie cinema.
Here are some standout A24 films that drive its popularity:
- Moonlight: A coming-of-age story that won Best Picture at the Oscars.
- Hereditary: A horror film that redefined the genre with its chilling family drama.
- Everything Everywhere All at Once: A multiverse adventure that grossed over $140 million worldwide.
- Uncut Gems: A tense thriller starring Adam Sandler that became a streaming favorite.
These titles not only earn acclaim but also build a community of fans who proudly reference them online.
The studio’s TV ventures, like Euphoria on HBO, add to its cultural weight. With eight times more social engagement than giants like Disney or Marvel, A24 punches above its weight in fan interaction.
Marketing Moves That Spark Interest
A24’s promotional strategies often blend creativity with real-world buzz, directly influencing trends like this dating profile surge. For Materialists, released earlier this year, the studio launched a bold campaign that mirrored the film’s themes of modern dating and status.
The movie, directed by Celine Song, stars Dakota Johnson as a matchmaker caught between a wealthy suitor played by Pedro Pascal and her ex, portrayed by Chris Evans. It earned over $100 million at the box office and praised for its take on transactional relationships.
To promote it, A24 created menofny.com, a site where New York men submitted stats like income for a live ranking ticker displayed on billboards and even the New York Stock Exchange. This stunt went viral, tying film promotion to dating culture.
A similar tactic occurred in 2015 for Ex Machina, where a fake Tinder profile for the film’s AI character engaged users in philosophical chats, leading them to promotional content.
How This Affects Broader Trends
This 65% jump reflects deeper shifts in how people use cultural signals in dating. In a world of swipe-right decisions, referencing A24 can convey personality traits like creativity or openness to unconventional stories.
Experts note that such mentions help users filter matches based on shared interests, potentially leading to stronger connections. As dating apps evolve, brands like A24 become shorthand for values, much like music tastes or book preferences did in the past.
Looking ahead, this could inspire other studios to amp up interactive marketing. With A24’s valuation hitting $3.5 billion this year, its influence on pop culture and personal branding seems set to grow.
| A24 Film | Release Year | Worldwide Box Office | Key Awards |
|---|---|---|---|
| Moonlight | 2016 | $65 million | Best Picture Oscar |
| Hereditary | 2018 | $80 million | Multiple indie awards |
| Uncut Gems | 2019 | $50 million | Critical acclaim |
| Everything Everywhere All at Once | 2022 | $143 million | 7 Oscars |
| Materialists | 2025 | $105 million | Festival buzz |
What It Means for Fans and Daters
The trend underscores A24’s shift from boutique to mainstream icon, with fans embracing it as part of their identity. For daters, it offers a fun way to connect over shared passions, turning profiles into mini billboards for cultural tastes.
As A24 gears up for upcoming releases like Eddington, expect more crossovers between film and real-life interactions. This blend keeps the studio relevant in an era where entertainment shapes social bonds.
If this story resonates with you, share it with friends who love movies or dating apps, and drop a comment below on your favorite A24 film. Your thoughts could spark the next big discussion.
