The Professionals real estate network has hit record technology usage levels after partnering with Canva and Properti in its 2025 brand refresh. Staff adoption has soared, cutting costs and boosting marketing efficiency across Australia and the Pacific.
Brand Refresh Sparks Tech Adoption
Professionals kicked off a major transformation in May 2025, updating its logo and forming key digital partnerships. This move aimed to make the network more marketing focused and connected.
The refresh came as real estate faces growing pressure to use tech for better client results. With over 200 offices, Professionals wanted tools that save time and money.
Data shows quick wins. In just months, staff jumped on the new platforms, leading to higher productivity.
Canva, a popular design tool, saw 98 percent of registered users from the network actively creating content. They published nearly 20,000 designs in three months.
Properti, an AI powered marketing platform, automated tasks like social media posts and ad campaigns. This freed agents to focus on sales and relationships.
Key Partnerships Drive Results
The ties with Canva and Properti stand out. Canva offers easy templates for real estate visuals, while Properti handles automation and data insights.
Agents report big time savings. One office cut weekly marketing hours from 20 to almost zero, dropping yearly costs from $25,000 to $1,200.
These tools integrate smoothly, letting users customize designs and schedule posts without extra help.
Industry averages pale in comparison. Professionals users average 50 designs each, over three times the norm of 13.6.
This success ties into broader trends. Real estate tech spending is expected to reach $30 billion globally by 2026, per recent reports.
| Tool | Adoption Rate | Designs Published | Average Per User | Industry Average |
|---|---|---|---|---|
| Canva | 98% | 20,000 | 50 | 13.6 |
| Properti | High Uptake | Automated Campaigns | N/A | Varies |
Agent Stories Highlight Gains
Kelly Bouzige, principal at Professionals Tamborine Mountain, shared her experience. Her team embraced the tools right away.
What once took hours and big budgets now happens automatically. Listing updates and reviews post themselves, showcasing office culture.
Bouzige noted the change lets her build stronger client ties through organic content.
Other agents echo this. Across the network, members use the tech to stand out in a competitive market.
CEO Sean Hanneberry praised the uptake. It shows alignment with the company’s goal to lead in connected real estate.
He pointed to how these partnerships help deliver better client outcomes. The network now positions itself as a tech savvy leader in Australasia.
Broader Impact on Real Estate
This push reflects a shift in the industry. More groups adopt AI and design tools to streamline operations.
For instance, recent partnerships in tokenized real estate and AI agents show tech’s growing role. Companies like Propy use AI for faster deals.
Professionals’ model could inspire others. High usage rates prove that simple, accessible tools drive real change.
Challenges remain, like training staff on new systems. But the benefits outweigh them, with faster closings and cost cuts.
Looking ahead, expect more integrations. Canva’s user base hit 170 million in 2025, fueling real estate creativity.
- Time Savings: Agents report up to 80 percent less time on marketing tasks.
- Cost Reductions: Annual expenses drop by thousands per office.
- Client Engagement: Automated posts boost social media reach and leads.
- Innovation Edge: Positions the network ahead of rivals without tech ties.
Future Outlook and Challenges
As 2025 wraps up, Professionals plans to expand these partnerships. More features, like advanced AI analytics, are in the works.
This aligns with global trends. Real estate data providers predict AI will handle 40 percent of marketing by 2027.
Yet, not all agents adapt quickly. Some need more support to fully use the tools.
Overall, the strategy pays off. It turns traditional real estate into a tech driven field, ready for future growth.
Share your thoughts on how tech is changing real estate. Have you seen similar boosts in your work? Comment below and spread the word to fellow professionals.
