Major discount tempts buyers as Pixel 10 launch nears; AI features, camera upgrades still make Pixel 9 Pro a solid pick
With Google’s Pixel 10 announcement just weeks away, Amazon is throwing a curveball to fans eager to upgrade. Instead of waiting for what’s next, shoppers now have a reason to stick with what’s already great—thanks to a massive price cut on the Google Pixel 9 Pro.
The premium phone has just dropped from £999 to £679 on Amazon UK, saving buyers a hefty £320. It’s not just a minor deal—it’s nearly a third off. And it arrives right as Google gears up for its major “Made by Google” event on August 20 in New York City, where the tech giant is expected to unveil its next-generation devices.
The £320 Question: Wait or Buy Now?
This is the question shoppers are wrestling with. Do you wait for the Pixel 10, or grab a significant deal on the 9 Pro while it lasts?
Let’s be honest: £320 isn’t chump change.
That’s the cost of an entire mid-range smartphone—or, depending on your needs, several months of bills. And the Pixel 9 Pro is still loaded with features that won’t feel outdated anytime soon.
The deal isn’t just limited to the Pro model either. The standard Pixel 9 is now down from £899 to £597—a tidy £302 off. While the Pixel 10 might bring performance bumps, the 9 series still packs plenty of AI-driven muscle.
Why the Pixel 9 Pro Still Holds Up
Sure, the Pixel 10 lineup is expected to arrive with better hardware and fresh design tweaks. But the Pixel 9 Pro still offers most of the magic that makes Google phones popular in the first place.
The Pixel 9 Pro is powered by Google’s in-house Tensor G4 chip, a leap over its predecessors in terms of power efficiency and AI processing. Everyday tasks like searching photos, translating text in real time, or creating an entire meal plan using Google Gemini AI run smoothly.
And if you’re the kind who needs a great camera in your pocket 24/7, this phone delivers.
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50MP wide main sensor
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48MP telephoto lens with 5x optical zoom
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12MP ultrawide camera
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6.3” Super Actua OLED display
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120Hz refresh rate for smooth scrolling
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5,050 mAh battery with fast and wireless charging
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IP68 water and dust resistance
That’s still flagship territory—no doubt about it.
The Made By Google Event: What’s Coming
Google has confirmed the date: August 20. And expectations are sky-high.
Rumors point to not just two or three new devices—but potentially four. This could include the Pixel 10, Pixel 10 Pro, a supersized Pixel 10 XL, and the long-awaited foldable Pixel 10 Pro Fold.
There’s even talk that Android 15 may be teased alongside, optimized for larger screens and Gemini integration. And yes, the Pixel Watch 3 is also rumored to drop.
But big reveals often come with big price tags. Based on past launches, the Pixel 10 Pro could cost £1,049 or more. Foldable models might go well beyond that.
For price-conscious shoppers, the 9 Pro is starting to look like the smarter move.
What Other Deals Are Out There?
Amazon’s offer isn’t the only one in town, but it’s the most straightforward—no trade-ins, no weird rebate forms.
Mobiles.co.uk, for instance, is offering sweeteners like Pixel Buds Pro 2 and Pixel Watch bundles with their Pixel 9 tariffs. One popular deal includes:
• iD Mobile plan: £28.99/month
• Data: 100GB
• Upfront cost: £89
• Extras: Free Pixel Buds Pro 2
If you’re in the market for a lower-cost alternative, there’s also the Pixel 9a, often seen as Google’s best budget pick. While less powerful, it still gets the same seven-year security updates and Gemini AI features—just dialed back a bit.
How Long Will the Deal Last?
That’s the million-pound question—or at least the £320 one.
Amazon hasn’t specified an end date for this offer, but it’s likely timed to undercut the Pixel 10 buzz ahead of launch. As new phones arrive, old stock must clear. Sometimes these deals vanish in a flash. Other times they linger until the next model drops.
One thing’s for sure: retailers want to move these units fast, before Pixel 10 completely dominates the conversation.
