Paris 2024 has revealed its emblem for the Olympic and Paralympic Games, which is the same for both events and represents a fusion of three iconic symbols: the gold medal, the flame, and Marianne. The emblem is a result of a creative process that involved more than 2,000 people and reflects the vision and values of Paris 2024.
The emblem of Paris 2024 is a unique and innovative design that combines three elements that are closely linked to the Olympic and Paralympic movements, as well as to the French culture and history:
- The gold medal, which symbolizes the excellence, the achievement, and the reward of the athletes who compete in the Games.
- The flame, which symbolizes the passion, the spirit, and the legacy of the Games, as well as the link between the Olympic and Paralympic Games, which share the same flame.
- Marianne, which symbolizes the Republic, the values, and the people of France, as well as the diversity, the inclusion, and the humanity of the Games.
The emblem is also a representation of a face, which expresses the emotion, the personality, and the identity of the Games. The emblem is designed to be adaptable, interactive, and accessible, and to appeal to a wide and diverse audience.
The process: A collaborative and participatory approach
The emblem of Paris 2024 is the outcome of a long and extensive creative process that involved more than 2,000 people, including athletes, artists, designers, experts, and citizens. The process was based on the principles of co-creation, consultation, and experimentation, and aimed to produce an emblem that reflects the vision and values of Paris 2024.
The process began in 2019, with a call for proposals from creative agencies, which resulted in the selection of four finalists. The finalists then worked with a panel of experts and stakeholders, such as the International Olympic Committee, the International Paralympic Committee, the French National Olympic and Sports Committee, the French Paralympic and Sports Committee, and the Paris 2024 Athletes’ Commission, to refine and improve their proposals.
The process also involved a wide consultation with the public, through online surveys, focus groups, and workshops, to collect feedback and opinions on the different proposals. The final decision was made by the Paris 2024 Executive Board, based on the recommendations of the panel of experts and the results of the consultation.
The vision: A new era for the Olympic and Paralympic Games
The emblem of Paris 2024 is a manifestation of the vision and ambition of Paris 2024, which is to create a new era for the Olympic and Paralympic Games, and to make them more sustainable, more inclusive, and more impactful. Paris 2024 aims to:
- Organize the Games in a responsible and efficient way, by using existing or temporary venues, by reducing the environmental footprint, and by leaving a positive legacy for the host city and country.
- Celebrate the Games in a festive and participatory way, by involving the public in the events, by creating a vibrant and diverse cultural program, and by offering new and innovative experiences for the spectators and the fans.
- Share the Games in a universal and accessible way, by reaching out to new audiences, by promoting the values and the benefits of sport, and by inspiring the next generation of athletes and citizens.
The emblem of Paris 2024 is a symbol of the unity and diversity of the Olympic and Paralympic Games, and of the vision and values of Paris 2024. It is an emblem that invites everyone to join the celebration and to be part of the Games.
