In the heart of Te Puke, a mother-daughter duo has turned their passion for gardening into a thriving microgreens business. Mama Kali’s Farm, founded by Kali and her daughter Jiangyu, has quickly become a local favorite, known for its fresh, organic, and sustainably grown microgreens. Since its inception in 2022, the farm has expanded significantly, reflecting the duo’s dedication and the community’s support.
Mama Kali’s Farm started with just 15 square meters of land and a few trays of microgreens. Kali and Jiangyu, both avid gardeners, decided to venture into microgreens after Jiangyu lost her job during the COVID-19 pandemic. What began as a small-scale project quickly gained traction, thanks to the duo’s commitment to quality and sustainability. Today, the farm spans 72 square meters and produces over 1,300 packets of microgreens weekly.
The farm’s success can be attributed to the meticulous care and attention given to each batch of microgreens. Kali and Jiangyu hand-harvest their crops, ensuring that only the freshest and highest quality greens make it to market. This labor-intensive process, though time-consuming, guarantees that their microgreens stay fresh for longer and retain their nutritional potency. The duo’s dedication to eco-conscious farming practices, such as avoiding chemical sprays and optimizing water usage, further enhances the appeal of their products.
Expanding Reach and Community Support
The local community has played a crucial role in the growth of Mama Kali’s Farm. From the early days of selling at farmers’ markets to now supplying nearly 25 supermarkets in the Bay of Plenty and Hawke’s Bay areas, the support has been overwhelming. The farm’s microgreens, including vibrant salad mixes, zesty radish, and delicate pea shoots, have become a staple for health-conscious consumers seeking fresh and nutritious produce.
Jiangyu and Kali’s story resonates with many, as it embodies resilience and the power of community. The name “Mama Kali’s Farm” itself is a nod to Kali’s extensive vegetable garden, a place where Jiangyu often found solace and inspiration. The duo’s journey has not only strengthened their bond but also fostered a deeper connection with their customers. Their success story is a testament to the impact of local support and the importance of sustainable farming practices.
Looking ahead, Mama Kali’s Farm aims to expand its network of stockists to supermarkets nationwide. The duo is also exploring new product lines and innovative farming techniques to meet the growing demand for their microgreens. Their vision is to make fresh, organic microgreens accessible to more people while continuing to uphold their commitment to sustainability and qualit.
Challenges and Future Prospects
Despite their success, Kali and Jiangyu face several challenges in scaling their business. The labor-intensive nature of hand-harvesting microgreens is one such challenge. While this method ensures quality, it also limits the farm’s capacity to increase production. The duo is exploring ways to streamline their processes without compromising on quality, such as investing in more efficient harvesting tools and expanding their workforce.
Another challenge is maintaining the delicate balance between growth and sustainability. As they expand, Kali and Jiangyu are committed to preserving their eco-friendly practices. This includes continuing to use natural light for growing their microgreens and minimizing their environmental footprint. Their dedication to sustainability is a core value that resonates with their customers and sets them apart in the market.
The future looks promising for Mama Kali’s Farm. With plans to expand their reach and introduce new products, Kali and Jiangyu are poised to make a significant impact in the microgreens industry. Their story is an inspiring example of how passion, perseverance, and community support can turn a small venture into a flourishing business. As they continue to grow, Mama Kali’s Farm remains committed to providing fresh, nutritious, and sustainably grown microgreens to their ever-expanding customer base.
