Forbes has unveiled its 2024 list of the “World’s 100 Most Powerful Women,” spotlighting two prominent South Korean executives: Lee Boo-jin, CEO of Hotel Shilla, and Choi Soo-yeon, CEO of Naver. Their inclusion underscores the growing influence of South Korean women in the global business arena.
Lee Boo-jin and Choi Soo-yeon Secure Esteemed Positions
In this year’s rankings, Lee Boo-jin secured the 85th spot, while Choi Soo-yeon was placed at 99th. Both leaders have demonstrated remarkable resilience and strategic acumen, allowing them to climb the ranks from their previous positions—Lee was ranked 82nd and Choi 96th last year.
Lee Boo-jin: Leading Hotel Shilla to New Heights
Forbes highlighted Lee Boo-jin’s leadership at Hotel Shilla, a premier hotel and duty-free company. Her estimated personal wealth stands at $2.4 billion, reflecting her significant impact on the industry. Known as the “little Kun-hee” by local media, Lee is the eldest daughter of the late Samsung Chairman Lee Kun-hee, further emphasizing her influential lineage. Her family’s prominence is notable, with her brother, Lee Jae-yong, serving as Samsung Electronics Chairman, and her sister, Lee Seo-hyun, leading Samsung C&T as President.
Choi Soo-yeon: Steering Naver into the Future
Choi Soo-yeon, praised for her exceptional problem-solving skills and comprehensive understanding of global markets, has been instrumental in Naver’s growth. Appointed as Naver’s second female and youngest non-founder CEO in 2022 at the age of 40, Choi has driven the company’s expansion and innovation in the highly competitive internet and technology sector.
Evaluation Criteria and Rankings
The Forbes list assesses candidates based on several factors, including wealth, media presence, influence, and the scope of their activities. Lee and Choi’s consistent presence on the list highlights their sustained contributions and leadership in their respective fields.
Table: Ranking Progression of Korean Executives
| Executive | 2023 Rank | 2024 Rank |
|---|---|---|
| Lee Boo-jin | 82 | 85 |
| Choi Soo-yeon | 96 | 99 |
This table illustrates the slight shifts in their rankings, reflecting the dynamic nature of global business leadership.
Comparative Highlights
This year’s list also featured other notable leaders, including European Commission President Ursula von der Leyen, who secured the top spot for the third consecutive year. In contrast, U.S. Vice President Kamala Harris did not make the list, highlighting the competitive and diverse nature of the rankings.
Industry Impact and Future Prospects
The inclusion of Lee and Choi on Forbes’ prestigious list not only recognizes their individual achievements but also highlights the significant role of South Korean women in driving innovation and growth within major global industries. Their leadership continues to inspire a new generation of female executives in South Korea and beyond.
Quotes from Industry Leaders
“Lee and Choi exemplify the strength and ingenuity of South Korean women in business. Their accomplishments pave the way for future leaders and demonstrate the vital role of diversity in corporate success,” said Maria Kim, a renowned business analyst.
Forbes’ 2024 list of the “World’s 100 Most Powerful Women” celebrates the outstanding contributions of Lee Boo-jin and Choi Soo-yeon, two South Korean leaders who have made significant strides in their respective industries. Their recognition serves as a testament to their leadership, vision, and the increasing influence of South Korean women in the global business landscape.
