South Florida Health Startup Tapped by Microsoft for Elite Global Tech Accelerator

House Call The App’ joins Microsoft’s Startup Hub, unlocking new firepower in the race to bring personalized healthcare right to your doorstep

Scarlet Technologies’ breakout platform House Call The App just scored a major win — and it could put South Florida at the center of America’s home healthcare revolution.

The West Palm Beach startup has been handpicked by Microsoft to join its exclusive Startup Hub for Founders, gaining access to powerful tools, mentorship, and enough cloud muscle to scale big — fast.

From neighborhood idea to national disruption

When co-founders Rose Biedron and Ingrid Olsen launched House Call The App, the goal was personal: make it easier for people to get quality care without leaving home.

House Call lets users schedule everything from wellness checks to urgent health visits through a mobile app. But it’s not just another telehealth service. It’s connecting licensed providers directly with patients for in-person, in-home care — kind of like Uber, but for doctors and nurses.

Now, with Microsoft’s backing, it’s about to grow way beyond Florida.

What Microsoft brings to the table

This isn’t just a partnership; it’s a launchpad.

Through Microsoft’s Startup Hub, House Call gets a treasure chest of benefits:

Up to $150,000 in Azure credits
Early access to AI and machine learning tools
1-on-1 sessions with Microsoft engineers
Business coaching and investor introductions

That means the startup can now handle more users, tighten its security, and experiment with AI-driven care features — without burning through its cash.

Why healthcare needs this kind of disruption

Let’s be real: most people don’t enjoy going to the doctor. Scheduling’s a pain, wait times are long, and for millions, getting to a clinic isn’t even feasible.

Enter House Call. It doesn’t just help patients. It gives nurses and independent providers the freedom to set their own hours, earn more, and reach clients directly. That kind of flexibility is a big deal in a burned-out healthcare industry.

Olsen says they’re building something that puts people first — not paperwork.

What makes House Call different?

Unlike some wellness apps that feel more like glorified calendars, House Call is taking a full-stack approach. It handles discovery, scheduling, logistics, and follow-ups, all in one place.

Even better? It works both ways — for patients and providers.

Here’s a quick breakdown of how House Call The App stacks up against traditional options:

Feature	House Call The App	Traditional Clinics	Other Telehealth Apps
In-home visits	✅ Yes	❌ No	❌ Rare
Real-time provider matching	✅ Yes	❌ Limited	✅ Yes
Empowering independent providers	✅ Core focus	❌ Not applicable	⚠️ Mixed
AI-enhanced scheduling	✅ In progress via Microsoft	❌ No	✅ Some
Nationwide scalability potential	✅ Via Azure infrastructure	❌ Localized	⚠️ Varies

Just one sentence here: The startup’s infrastructure is about to get a major glow-up.

The Florida factor: why it matters

South Florida isn’t exactly known as a tech hub. But moves like this could start to change that story.

With House Call now linked to one of the biggest tech ecosystems in the world, local talent and investors are paying attention. Biedron says they’ve already started getting calls from health groups outside the state asking when the app will launch nationwide.

There’s also something poetic about a healthcare revolution coming from the Sunshine State — home to one of America’s largest aging populations.

Big dreams, small team

At the core, House Call is still a lean startup. Scarlet Technologies, its parent company, launched just last year.

But don’t let the age fool you. The team has a strong grip on what matters: ease, access, and quality.

Olsen said their mission is simple: “Make care personal again.”

They’re not looking to replace hospitals. Just rethink the in-between — the everyday care moments where convenience shouldn’t cost you comfort or quality.