One of the main goals of the DMA is to protect your personal data and your privacy online. The DMA requires the gatekeepers to ask for your consent before they can combine your data from different sources or services. This means that you can decide whether you want to share your data across platforms, such as Facebook and Meta, or Google and YouTube. The DMA also prohibits the gatekeepers from using your data for targeted advertising without your consent. This means that you can opt out of seeing personalized ads based on your online behavior and preferences.
More options and less lock-in
Another goal of the DMA is to promote your freedom and diversity of choice online. The DMA requires the gatekeepers to allow you to install and use apps from third-party sources, not just from their own app stores. This means that you can access more apps and services that suit your needs and interests, without being restricted by the gatekeepers’ policies or preferences. The DMA also requires the gatekeepers to make it easier for you to switch between different services or platforms, by facilitating data portability and interoperability. This means that you can transfer your data, contacts, and content from one service or platform to another, without losing your information or connections.
More competition and less favoritism
A third goal of the DMA is to foster fair and open competition online. The DMA requires the gatekeepers to provide equal access and treatment to their competitors and customers, and to refrain from abusing their dominant position. This means that the gatekeepers cannot bundle their own services or products with their core platform, or give them preferential ranking or display. The DMA also requires the gatekeepers to provide access to their data and infrastructure to their rivals and customers, and to enable them to offer their own services or products on their platform. This means that the gatekeepers cannot hoard their data or resources, or prevent their rivals and customers from reaching their users or offering their alternatives.
More innovation and less regulation
A fourth goal of the DMA is to stimulate innovation and growth online. The DMA aims to create a level playing field for the digital market, where the gatekeepers are subject to clear and predictable rules, and where the smaller and newer players have more opportunities and incentives to enter and thrive. This means that the gatekeepers have to comply with the DMA’s obligations and prohibitions, or face hefty fines and sanctions. The DMA also means that the smaller and newer players have more access to data, infrastructure, and users, and more freedom to innovate and differentiate their services or products.
