Google will hold its next Made by Google event on Wednesday, August 12, 2026, in New York City, with the keynote starting at 3 p.m. PT / 6 p.m. ET. The Pixel 11 family and the Pixel Watch 5 are widely expected to take the stage, with the invite sent to media on Tuesday, July 7, teasing “the next generation of Pixel” against a gold metal frame and naming no specific device. The 6 p.m. ET start is a sharp shift from Google’s usual daytime slot, and the August 12 date lands a full week earlier than the 2025 Pixel 10 reveal.
Leaks that surfaced the same week point to a reset on storage and price, with Google reportedly killing the 128GB base tier across the family and pushing entry-level European pricing up by roughly €100. The Pixel 11, three Pro variants, and the Pixel Watch 5 are all expected to take the August 12 stage.
The August 12 Keynote, Earlier and a Lot Later in the Day
Google’s 2026 keynote opens at 3 p.m. PT / 6 p.m. ET on Wednesday, August 12, in New York City. The city will host the Made by Google event for a second straight year, with the invite going out five weeks before the stage moment. The breakdown of the gold frame and event timing that surfaced the same day is the most detailed look at what Google put in the invitation.
The 6 p.m. ET start is unusually late for a Pixel hardware keynote. Google’s August 20, 2025 reveal of the Pixel 10 ran during the daytime and featured Jimmy Fallon on stage with a live studio audience.
August 12 lands a week earlier than the 2025 event, continuing a Google pattern of pulling Pixel launches forward each August since the Pixel 9. An earlier slot also opens more space between Google’s hardware reveal and Apple’s expected September iPhone event, a window Google has been working to widen since 2024. Pre-orders are widely expected to open the moment the keynote ends, with the standard Pixel 11 lineup hitting shelves on August 20, 2026. The invite image carries the show’s first clue: a thin gold metal frame rendered in animation, with no product names attached.
The Four Phones and a Watch on the Bill
Google is expected to take the wraps off four phones and one watch on August 12, mirroring the four-device lineup it introduced a year ago. The roster lines up with an earlier preview of the August 12 reveal: Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. The Pixel Watch 5 is also expected to make its debut at the same event, with two sizes in the lineup as in the prior generation.
The Pixel 11 Pro Fold is the lineup’s open question. Google announced the Pixel 10 Pro Fold in August 2025 but held sales until October, a pattern Android Central says could repeat for the 2026 model. New Pixel Buds Pro are also due at some point, though 9to5Google notes nothing has leaked for those yet. Google has not publicly confirmed which specific products will appear at the event beyond the general Pixel tease in the invite. A new feature for the Pro models, “Pixel Glow,” has surfaced in Android 17 code.
- Pixel 11 (base model)
- Pixel 11 Pro
- Pixel 11 Pro XL
- Pixel 11 Pro Fold
- Pixel Watch 5 (expected, two sizes)
Why Is the Pixel 11 Family Getting More Expensive in Europe?
The biggest story in the leaks is the end of the 128GB base tier across the entire Pixel 11 family, a move that pushes the entry price up by roughly €100 in Europe. Google is reportedly moving the floor to 256GB, with 512GB and 1TB configurations above. The Pixel 11 family pricing and storage leak from Dealabs, as reported by 9to5Google, underpins the new entry numbers.
Higher base storage in the box has a direct cost, and it lands on the European price tag. All Pixel 11 configurations are expected to climb against the 2025 models. For the standard Pixel 11 and Pixel 11 Pro, the new entry price matches what Google charged for last year’s 256GB upgrade, with no cheaper tier below it.
The full European price ladder runs from €999 for the base Pixel 11 to €2,389 for a 1TB Pixel 11 Pro Fold. Three of the four models enter at the same price Google charged for last year’s 256GB upgrade, leaving no cheaper tier underneath.
Android Authority cautions that EU pricing does not always translate directly into US pricing, so US shoppers may yet see different numbers on August 12. The 1TB tier is offered in Midnight Haze only, a finish the leak describes as Google’s black for 2026.
| Model | Storage | EU Price | UK Price |
|---|---|---|---|
| Pixel 11 | 256GB | €999 | £879 |
| Pixel 11 | 512GB | €1,129 | £999 |
| Pixel 11 Pro | 256GB | €1,199 | £1,079 |
| Pixel 11 Pro | 512GB | €1,329 | £1,199 |
| Pixel 11 Pro | 1TB | €1,589 | £1,429 |
| Pixel 11 Pro XL | 256GB | €1,399 | £1,279 |
| Pixel 11 Pro XL | 512GB | €1,529 | £1,399 |
| Pixel 11 Pro XL | 1TB | €1,789 | £1,629 |
| Pixel 11 Pro Fold | 256GB | €1,999 | £1,799 |
| Pixel 11 Pro Fold | 512GB | €2,129 | £1,919 |
| Pixel 11 Pro Fold | 1TB | €2,389 | £2,149 |
Pixel 11 Colors and the Gold Frame in the Invite
The invite’s gold metal frame is the first new color cue Google has offered for the cycle. It does not match any of the named finishes in the latest leak, which list a four-color roster for the base Pixel 11 and four for each Pro. That gap suggests a fifth color option is still under wraps, or that the gold render is a visual flourish rather than a production name.
The base Pixel 11, per the Dealabs leak, is expected in Light Sterling (gray), Midnight Haze (black), Fuchsia (pink), and Moss (green). The Pixel 11 Pro and Pixel 11 Pro XL are expected in Light Fog (white), Midnight Haze (black), Dune (pink), and Pine (green). The Pixel 11 Pro Fold gets the shortest list, Midnight Haze and Pine, with a third color missing from the leak. The 1TB configurations of the Pro, Pro XL, and Pro Fold are limited to Midnight Haze only.
The Tensor G6 and the Pixel Glow Swap
The silicon story for the cycle is the move to TSMC’s 2nm node for the Tensor G6 chip, Google’s first 2nm smartphone chip. The chip is paired with a MediaTek M90 modem, replacing the Samsung silicon in current Pixel phones. The detailed Tensor G6 specs and Pixel Glow breakdown lay out the silicon and hardware changes in full.
The modem switch is the most-watched silicon change. Early internal testing of the MediaTek M90 was reported in late 2025, with the test details traced to a leak channel called Mystic Leaks. Better efficiency and a thinner process node are the two specific gains the 2nm Tensor G6 is targeting.
The other headline hardware tweak is the disappearance of the temperature sensor. Pixel Glow, an array of around eight RGB lights built into the camera bar, takes its place on the Pro models, with code in Android 17 pointing to a color-capable notification strip.
When the Phones Ship and What Comes Later
The leak puts the Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL on shelves on August 20, 2026. Pre-orders are expected to open the moment the August 12 keynote ends, matching the timeline Google used for the Pixel 10. The Pixel 11 Pro Fold could break cover in August and ship later.
Google held the Pixel 10 Pro Fold’s sales until October 2025, a lag Android Central says the company could repeat for the 2026 model. A Pixel Watch 5 appearance is widely expected, with the 41mm and 45mm sizes carrying over from the Pixel Watch 4. The Pixel 11 Pro Fold’s US starting price is an open question, with the European €1,999 entry not yet mapped to a dollar figure. Android Central notes the Pixel 10 Pro Fold debuted at $1,799 last year and suggests the 2026 model could reach $1,899 or even $1,999.
Frequently Asked Questions
When is the next Made by Google event?
Google has confirmed the next Made by Google event for Wednesday, August 12, 2026, in New York City, with the keynote starting at 3 p.m. PT / 6 p.m. ET. Invitations were sent to media on Tuesday, July 7.
What devices will Google announce on August 12?
Google is widely expected to unveil four phones, the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold, alongside the Pixel Watch 5. A new Pixel Buds Pro refresh has not been confirmed by any leak so far.
How much will the Pixel 11 cost in Europe?
A leak from French publication Dealabs puts the entry-level Pixel 11 at €999 for 256GB, with the Pixel 11 Pro at €1,199, the Pixel 11 Pro XL at €1,399, and the Pixel 11 Pro Fold at €1,999. US pricing has not been confirmed.
When can I pre-order the Pixel 11?
Pre-orders are expected to open the moment the August 12 keynote ends. The leak puts the Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL on sale on August 20, 2026, with the Pixel 11 Pro Fold potentially shipping later.
Will there be a 128GB Pixel 11?
The 128GB base storage tier is expected to disappear across the entire Pixel 11 family, with 256GB becoming the new entry point. The change is the practical impact of an industry-wide storage and RAM squeeze tied to AI-driven memory demand.
