New York City buzzed with excitement on September 15, 2025, as GQ Sports and Lexus hosted a lively football tailgate party right in the heart of New York Fashion Week. Celebrities, athletes, and fashion icons gathered at the Standard Biergarten in the Meatpacking District to watch the Eagles Chiefs Super Bowl rematch, blending sports energy with high fashion vibes for an unforgettable event.
This unique mashup drew big names like Machine Gun Kelly, Delaney Rowe, and Kordell Beckham, who mingled amid games, music, and tasty bites. The party captured the spirit of football season while tying into the ongoing fashion week frenzy, showing how sports and style continue to intersect in creative ways.
Event Highlights and Atmosphere
The tailgate kicked off under sunny skies near the Hudson River, transforming the outdoor space into a festive zone. Guests enjoyed classic tailgate fun like cornhole and football themed games, all while cheering for the game on big screens.
Music set the tone with DJ Rich Medina spinning tracks from artists like Kaytranada and Daft Punk. Food options included giant pretzels, bratwurst, and cold beers, creating a relaxed yet upscale vibe that matched the fashion week crowd.
Attendees appreciated the blend of casual sports watching with elegant touches, such as luxury branding from Lexus. The event ran smoothly from afternoon into evening, aligning perfectly with the NFL matchup that saw the Eagles edge out the Chiefs 20 to 17.
One standout moment came when groups formed around screens for key plays, mixing cheers with fashion chatter. This setup highlighted how such parties bridge different worlds, drawing in diverse guests for shared enjoyment.
Celebrity Sightings and Styles
Machine Gun Kelly arrived in a custom Ohio State jersey, nodding to his roots while fitting the football theme. He posed for photos and chatted with fans, adding star power to the gathering.
Delaney Rowe, known for her acting roles, turned heads in a sleek outfit that mixed sporty and chic elements. Kordell Beckham, fresh from reality TV fame, brought energy as he joined games and mingled.
Other notable faces included model Toni Breidinger, who jumped into cornhole, and actress Karrueche Tran, spotted at the photo booth. NBA veteran Patrick Beverley focused on the game, setting down his bag to claim a prime viewing spot.
Twitch star Fanum impressed in a standout trench coat, while Shareef ONeal, son of basketball legend Shaquille ONeal, dominated a basketball style shooting game. Snowboarder Zeb Powell added flair with his jewelry, rounding out a mix of sports and entertainment figures.
Fashion and Sports Crossover Appeal
New York Fashion Week 2025 has already seen a surge in celebrity attendance, with stars like Pamela Anderson, Usher, and Lindsay Lohan at various shows. This tailgate party amplified that trend by infusing football excitement into the mix.
The event tied into broader themes, such as Thom Browne’s grey and white football capsule launch, which some guests sported. It showed how brands like GQ and Lexus use these gatherings to promote lifestyle blends.
Attendance reflected growing interest in hybrid events, where fashion meets sports. Recent data from industry reports note a 15 percent rise in such crossover activations this year, driven by social media buzz and celebrity endorsements.
This party also highlighted New York’s role as a hub for innovative experiences, especially during fashion week, which runs from September 11 to 18 in 2025. Organizers aimed to create memorable moments that go beyond traditional runway shows.
Key Activities and Guest Experiences
Participants engaged in various activities that kept the energy high throughout the afternoon.
- Cornhole tournaments drew competitive spirits, with Toni Breidinger emerging as a quick favorite among players.
- A football version of Pop A Shot saw intense rounds, led by Shareef ONeal’s impressive skills.
- Photo booths captured fun moments, like Karrueche Tran’s playful poses.
- Screen watching areas buzzed during crucial game plays, fostering group cheers and discussions.
These elements ensured everyone found something enjoyable, from casual mingling to active participation.
Impact on Fashion Week Trends
The tailgate influenced emerging trends by showcasing athleisure and sport inspired looks amid high fashion. Guests mixed jerseys with designer pieces, inspiring street style photographers.
This event aligns with a broader shift, where sports apparel integrates into everyday fashion. Industry experts predict a 20 percent growth in sport fashion collaborations by 2026, based on recent market analyses.
It also boosted social media engagement, with posts from attendees reaching millions. Such visibility helps brands like GQ expand their reach during peak events like NYFW.
Behind the Scenes and Future Outlook
Planning involved coordination between GQ Sports, Lexus, and venue teams to ensure a seamless flow. The choice of the Standard Biergarten provided an ideal outdoor setting with urban charm.
Looking ahead, similar events could become staples, especially with football season overlapping fashion calendars. Past successes, like celebrity filled Super Bowl parties, suggest growing demand for these fusions.
| Celebrity | Notable Activity | Outfit Highlight |
|---|---|---|
| Machine Gun Kelly | Posing for photos | Custom Ohio State jersey |
| Delaney Rowe | Mingling in crowd | Sleek sporty chic ensemble |
| Kordell Beckham | Joining games | Casual yet stylish attire |
| Patrick Beverley | Watching game intently | Laid back with luxury bag |
| Shareef ONeal | Playing Pop A Shot | Athletic inspired gear |
This table captures some of the event’s vibrant personalities and their contributions.
Share your thoughts on this star studded tailgate or similar events you’ve attended. Did it inspire any fashion ideas? Comment below and spread the word by sharing this article with friends who love sports and style.
