Cheshire-based Beauty Tech Group has revealed fresh details on its planned initial public offering on the London Stock Exchange, aiming for a valuation around £350 million. Set for later in 2025, the move will make at least 25 percent of shares available to investors and lock in directors to support long-term growth in the booming beauty devices market.
Company Background and Growth Story
Beauty Tech Group started as a small venture in Cheshire and has grown into a key player in at-home beauty tech. Founded by Laurence Newman, Andrew Showman, and Sam Glynn, the company owns popular brands like CurrentBody, ZIIP Beauty, and Tria Laser. These products use advanced tech such as LED masks and laser devices to offer salon-quality results at home.
The firm has seen rapid expansion, with revenue hitting £101.1 million last year. Adjusted earnings before interest, tax, depreciation, and amortization reached £22.9 million, showing strong profits. Between early 2023 and the end of last year, own-brand revenue grew at a compound annual rate of 73.6 percent, while adjusted earnings surged by 92.9 percent. This growth comes amid a wider boom in the beauty industry, where consumers seek easy, tech-driven skincare solutions.
Celebrities like Kim Kardashian and Serena Williams have boosted the brand’s profile by using and endorsing products. This star power has helped drive sales, especially in markets like the US and Europe.
Key Details of the Upcoming IPO
The IPO process kicked off last week, with the company filing intentions to list on the main market. At least 25 percent of shares will go to institutional and retail investors, opening doors for everyday buyers to join in.
Directors have agreed to lock-up deals, meaning they cannot sell their shares for a set time after the float. This step aims to build investor trust and keep focus on steady growth. The new share issue will wipe out company debt and provide working capital for expansion.
Investment banks Berenberg and N.M. Rothschild are handling the deal as bookrunner and joint financial advisers. The float could mark one of the bigger listings on the London exchange this year, especially after a slow start for UK markets.
Here are some standout financial highlights from recent reports:
- Revenue: £101.1 million for the latest full year
- Adjusted EBITDA: £22.9 million
- Own-brand revenue growth: 73.6% CAGR
- Adjusted EBITDA growth: 92.9% CAGR
Leadership and Strategic Vision
Elaine O’Donnell chairs the board, bringing experience from her time at Games Workshop and as a former EY partner. Simon Cooper, who founded On the Beach, serves as a non-executive director, adding travel and tech know-how.
Founders Newman, a University of Manchester graduate and former medical clinic owner, along with Showman and Glynn, continue to lead daily operations. Their vision centers on innovation in beauty tech, tapping into a market worth billions globally.
The company plans to use IPO funds to boost research and development, expand product lines, and enter new markets. This aligns with trends like rising demand for at-home wellness tools post-pandemic.
Market Context and Potential Impact
The beauty tech sector is heating up, with global sales projected to reach over $100 billion by 2030. Competitors like Nu Skin and L’Oreal have invested heavily in similar devices, but Beauty Tech Group stands out with its direct-to-consumer model and celebrity appeal.
This IPO could lift the London Stock Exchange, which has seen fewer floats in 2025 due to economic uncertainty. A successful listing might encourage other UK tech firms to go public, signaling confidence in the market.
| Key Metric | Latest Figure | Growth Rate |
|---|---|---|
| Annual Revenue | £101.1 million | N/A |
| Adjusted EBITDA | £22.9 million | 92.9% CAGR |
| Own-Brand Revenue | Not specified | 73.6% CAGR |
| Market Valuation Target | £350 million | N/A |
| Share Availability | At least 25% | N/A |
Challenges and Future Outlook
While growth looks promising, the company faces risks like supply chain issues and competition from big players. Economic factors, such as inflation, could affect consumer spending on luxury beauty items.
Still, experts see strong potential. The shift to online shopping and personalized beauty has favored firms like this. If the IPO goes well, it could fund acquisitions and tech upgrades, positioning the group as a leader.
Beauty Tech Group’s story reflects broader trends in UK startups turning to public markets for scale. Similar moves by firms in health and wellness have paid off in recent years.
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