Ampd Bros, a small business based on the Gold Coast, has recently caught the attention of celebrities like Chris Hemsworth and Arisa Trew. Founded by Corey Keats and his father Brendon, Ampd Bros specializes in electric bikes that combine performance with a fun, lifestyle-oriented design. The business has grown rapidly since its inception in 2019, overcoming various challenges to become a notable player in the e-bike market. Their innovative approach and commitment to quality have made them a favorite among high-profile individuals and everyday riders alike.
The idea for Ampd Bros was born out of a shared passion for adventure and a desire to create something unique. Corey Keats, with a background in graphic design and e-commerce, teamed up with his father Brendon, a seasoned mechanic. They noticed a gap in the market for electric bikes that offered both performance and a distinctive design. This realization led them to explore the possibility of starting their own business.
Corey and Brendon embarked on a journey to develop their own models and establish a brand identity. They traveled to China to source products and worked tirelessly to create a brand that embodied fun, quality, and innovation. Their efforts paid off when they launched Ampd Bros in 2019, quickly gaining traction in the market. Despite facing challenges such as cash flow issues and manufacturing delays due to the COVID-19 pandemic, they managed to grow their business steadily.
Overcoming Challenges
The journey to success was not without its hurdles. One of the significant challenges Ampd Bros faced was managing cash flow while addressing the growing demand for their products. To tackle this, they adopted a pre-selling strategy, which allowed them to maintain a steady income stream. This approach proved successful, with nearly 50% of their first shipment pre-sold before arrival.
The COVID-19 pandemic brought additional challenges, including manufacturing delays and increased product costs. Ampd Bros responded by building strong relationships with reliable suppliers and continuously optimizing their production processes. As the business grew, they also had to address the need for substantial storage space. They purchased a 1600sqm headquarters and leased additional warehouses to accommodate their expanding inventory.
Celebrity Endorsements and Future Prospects
Ampd Bros’ innovative products and commitment to quality have not only attracted everyday riders but also high-profile endorsements from celebrities like Chris Hemsworth and athletes like Arisa Trew. These endorsements have significantly boosted the brand’s visibility and credibility. The company’s focus on creating a fun and engaging riding experience has resonated with a broad audience, further driving their success.
Looking ahead, Ampd Bros aims to continue its growth trajectory by expanding its product line and exploring new markets. They are committed to maintaining their high standards of quality and innovation while staying true to their brand values. With a strong foundation and a clear vision, Ampd Bros is well-positioned to become a leading player in the electric bike industry.
