Apple has called on the European Union to repeal its Digital Markets Act, claiming the law causes major delays in rolling out new features and raises serious privacy and security risks for users. This push comes during the EU’s first review of the act, with Apple highlighting how the rules force changes that hurt innovation and user safety in the region.
What the Digital Markets Act Means for Apple
The Digital Markets Act, or DMA, took effect in 2023 to curb the power of big tech companies like Apple by promoting fair competition. It requires firms to open up their platforms, such as allowing third party app stores on iPhones.
Apple argues that these rules create roadblocks. For instance, the company must ensure certain features work with non Apple devices before launch, which slows down development. This has led to postponed releases that affect millions of EU users who rely on Apple products for daily tasks.
In a recent statement, Apple pointed out that the DMA forces them to rethink core designs. They say this not only delays progress but also opens doors to potential data breaches.
Key Features Delayed by DMA Rules
Several popular features have been held back in the EU due to these regulations. Apple executives, including marketing leaders, have voiced frustration over what they call extreme interpretations of the law.
Here are some of the main delays:
- iPhone Mirroring to Mac, which lets users control their phone from a computer.
- Live Translation with AirPods, designed for real time language help during calls.
- Enhanced SharePlay screen sharing, meant to improve group interactions.
These holdups mean EU customers miss out on updates that users in other regions, like the US, get sooner. Apple says engineering teams spend extra time making sure features comply without risking user privacy.
The company also mentioned location based tools in Apple Maps facing similar issues. They must integrate with third party systems first, adding complexity and time.
Privacy and Security Risks Highlighted
Apple warns that the DMA increases dangers for users by mandating openness to outside app stores and services. This could expose personal data to unvetted developers, leading to more scams or malware.
In their feedback to the EU Commission, Apple noted that proposed safeguards were turned down. They claim this leaves them unable to fully protect customer information while following the rules.
A table below shows some reported risks tied to DMA changes:
| Risk Type | Description | Potential Impact |
|---|---|---|
| Data Exposure | Third party stores may access user info without strict checks | Higher chance of identity theft |
| App Vulnerabilities | Easier entry for malicious apps | Device hacks and financial losses |
| Privacy Breaches | Forced sharing of features with outsiders | Loss of control over personal data |
These concerns echo broader debates in tech, where regulations aim to boost competition but sometimes clash with security needs. Apple insists they have not found ways to balance both without compromise.
Experts in the field note that similar laws in other countries, like South Korea’s app store rules, have sparked debates too. Yet, Apple maintains the DMA goes too far, making Europe a tougher market for innovation.
Apple’s Call for a New Approach
The tech giant suggests scrapping the DMA and creating a fresh set of rules that better suit modern tech landscapes, including AI advancements. They argue the current law favors established rivals who twist it to gain advantages, like collecting more user data.
Apple vows to keep working with regulators to bring features to EU users. However, they warn that ongoing issues might lead to even more delays or scaled back services in the region.
This stance aligns with past criticisms from Apple leaders. For example, in 2024, they delayed AI tools in Europe over similar regulatory hurdles, showing a pattern of tension.
The EU Commission is now gathering input from stakeholders until late September 2025. Apple’s input could influence changes, but it also risks escalating conflicts with Brussels.
Broader Impacts on Tech and Users
Beyond Apple, the DMA affects other companies like Google and Meta, who face their own compliance challenges. Supporters say it levels the playing field, giving smaller firms a shot at competing.
For users, the debate boils down to choice versus safety. More app options sound good, but at what cost to privacy? Apple points to surveys showing most consumers prioritize security over extra features.
Recent events, such as data breaches in third party apps elsewhere, add weight to these worries. In the US, similar antitrust talks are heating up, potentially mirroring EU moves.
As the review unfolds, watch for updates that could reshape how tech operates in Europe. Users there might see slower innovation, while global markets advance faster.
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